Retail Consulting

Retail Consulting helps clients solve the complex challenges that reside at the intersection of business operations and real estate; crafting unique strategies needed to thrive in competitive environments. Retail Consulting maximizes value by understanding how the long-term performance of the retail portfolio is affected by customer demographics and in-store shopping behaviour.

Insight into customers, co-tenants, local market knowledge, and locations allow our clients to take control of performance across the portfolio.

Retailers examining the following issues frequently find our services useful:

Market presence

Create strategic roadmaps for growth, whether opening new stores, searching for new markets, or taking your concept across borders.

Decisive strategies

Speed up retail real estate decisions by providing a rational business case based on objective definitions and clearly established indicators for successful stores.

Portfolio performance

Formulate an action plan to reposition the portfolio where occupancy costs exceed acceptable levels for sales in a given location or prototype, realigning the portfolio for sales growth.

Adding Value – The Advantages Of Our Approach


Focus on executive decision support

Cushman & Wakefield’s Retail Consulting team thrives on mission critical situations,  when decisions are high-profile and will affect employees, operating margins, and strategic objectives. We have significant experience framing client challenges, analysing secondary and primary data, uncovering key insights, developing alternative scenarios, creating compelling deliverables, and presenting findings at the C-Suite level.

Holistic approach

Our comprehensive, proprietary approach provides clients with analysis and insight across all relevant disciplines (psychographics, point-of-sale analysis, real estate) to create a custom solution for each  particular requirements and considerations. Our consulting toolkit is refined though our client engagements and use some of the industry’s most cutting edge software and database solutions.

Experience And Resources


Our consultants have experience in retail marketing, geographic information science, demographic and psychographic analysis, financial modelling and accounting, and advanced statistics. Our team has helped numerous Fortune 500 companies achieve their operational, financial, and growth objectives. Some of our clients include Nike, Crate & Barrel, Lacoste, Ann Taylor, Moods of Norway, TaylorMade Golf Equipment, Fado Irish Pubs and other local, national and international brands.